/*!
Theme Name: GMS Theme
Theme URI: https://gravesendmarketing.com/
Author: Gravesend Marketing
Author URI: https://gravesendmarketing.com/
Description: A modern, fully-editable WordPress theme for Gravesend Marketing. Every component — hero copy, services, case studies, stats, process steps, journal posts, CTA blocks, and footer — is editable from the WordPress Customizer. Built mobile-first with Fraunces / Bricolage Grotesque / JetBrains Mono and a dark editorial palette.
Version: 1.5.0
Requires at least: 6.0
Tested up to: 6.5
Requires PHP: 7.4
License: GNU General Public License v2 or later
License URI: http://www.gnu.org/licenses/gpl-2.0.html
Text Domain: gms-theme
Tags: business, portfolio, custom-colors, custom-logo, custom-menu, featured-images, full-width-template, theme-options, threaded-comments, translation-ready, block-styles, wide-blocks
*/

*, *::before, *::after { box-sizing: border-box; }
* { margin: 0; padding: 0; }
html { -webkit-text-size-adjust: 100%; scroll-behavior: smooth; }
img, svg { display: block; max-width: 100%; }
button { background: none; border: 0; color: inherit; font: inherit; cursor: pointer; }
a { color: inherit; text-decoration: none; }
input, textarea, select { font: inherit; color: inherit; }
:focus-visible { outline: 2px solid var(--accent); outline-offset: 4px; border-radius: 4px; }

:root {
  --bg: #0A0B0F;
  --bg-soft: #11131A;
  --bg-elevated: #161924;
  --surface: rgba(255, 255, 255, 0.04);
  --surface-hover: rgba(255, 255, 255, 0.07);
  --border: rgba(255, 255, 255, 0.09);
  --border-strong: rgba(255, 255, 255, 0.16);
  --text: #FAFAFB;
  --text-soft: #C5C7CE;
  --text-muted: #8A8C95;
  --accent: #FF6B47;
  --accent-soft: #FF9070;
  --accent-glow: rgba(255, 107, 71, 0.25);
  --success: #6BD68A;

  --display: 'Fraunces', 'Times New Roman', Georgia, serif;
  --sans: 'Bricolage Grotesque', -apple-system, BlinkMacSystemFont, system-ui, sans-serif;
  --mono: 'JetBrains Mono', 'SFMono-Regular', Menlo, Consolas, monospace;

  --fs-xs: 0.8125rem;
  --fs-sm: 0.9375rem;
  --fs-base: 1.0625rem;
  --fs-lg: clamp(1.125rem, 1.05rem + 0.3vw, 1.3125rem);
  --fs-xl: clamp(1.3125rem, 1.2rem + 0.5vw, 1.5rem);
  --fs-2xl: clamp(1.5rem, 1.35rem + 0.75vw, 1.875rem);
  --fs-3xl: clamp(2rem, 1.7rem + 1.5vw, 2.75rem);
  --fs-4xl: clamp(2.5rem, 2rem + 2.5vw, 3.75rem);
  --fs-5xl: clamp(3rem, 2.2rem + 4vw, 5rem);
  --fs-6xl: clamp(3.5rem, 2.5rem + 5vw, 6.5rem);
  --fs-mega: clamp(4.5rem, 3rem + 7.5vw, 9rem);

  --s-1: 0.25rem; --s-2: 0.5rem; --s-3: 0.75rem; --s-4: 1rem;
  --s-6: 1.5rem; --s-8: 2rem; --s-10: 2.5rem; --s-12: 3rem;
  --s-16: 4rem; --s-20: 5rem; --s-24: 6rem; --s-32: 8rem;

  --container: 1280px;
  --container-wide: 1440px;
  --container-narrow: 760px;
  --radius: 14px;
  --radius-lg: 24px;
  --radius-pill: 100px;

  --ease: cubic-bezier(0.22, 0.61, 0.36, 1);
  --ease-out: cubic-bezier(0.16, 1, 0.3, 1);
  --t-fast: 200ms;
  --t-med: 400ms;
}

html { font-size: 16px; }
body {
  font-family: var(--sans);
  font-size: var(--fs-base);
  line-height: 1.6;
  background: var(--bg);
  color: var(--text);
  font-weight: 400;
  -webkit-font-smoothing: antialiased;
  -moz-osx-font-smoothing: grayscale;
  font-feature-settings: "ss01";
  overflow-x: hidden;
  letter-spacing: -0.005em;
}

::selection { background: var(--accent); color: var(--bg); }

body::before {
  content: "";
  position: fixed;
  top: -10%;
  left: 50%;
  transform: translateX(-50%);
  width: 1400px;
  height: 700px;
  background: radial-gradient(ellipse, var(--accent-glow), transparent 60%);
  filter: blur(100px);
  pointer-events: none;
  z-index: 0;
  opacity: 0.45;
}

main, header, footer { position: relative; z-index: 1; }

h1, h2, h3, h4 {
  font-family: var(--sans);
  font-weight: 500;
  line-height: 1.05;
  letter-spacing: -0.035em;
  color: var(--text);
}
h1 { font-size: var(--fs-6xl); letter-spacing: -0.045em; }
h2 { font-size: var(--fs-5xl); letter-spacing: -0.04em; }
h3 { font-size: var(--fs-3xl); line-height: 1.1; letter-spacing: -0.03em; }
h4 { font-size: var(--fs-xl); line-height: 1.25; letter-spacing: -0.02em; }

p {
  font-size: var(--fs-base);
  color: var(--text-soft);
  line-height: 1.7;
  letter-spacing: -0.003em;
}

.serif {
  font-family: var(--display);
  font-style: italic;
  font-weight: 400;
  letter-spacing: -0.015em;
}

.kicker {
  font-family: var(--mono);
  font-size: var(--fs-xs);
  font-weight: 500;
  letter-spacing: 0.16em;
  text-transform: uppercase;
  color: var(--text-muted);
  display: inline-flex;
  align-items: center;
  gap: 10px;
}
.kicker::before {
  content: "";
  width: 6px;
  height: 6px;
  border-radius: 50%;
  background: var(--accent);
  flex-shrink: 0;
}
.kicker--no-dot::before { display: none; }

.container { width: 100%; max-width: var(--container); margin: 0 auto; padding: 0 var(--s-6); }
.container-wide { max-width: var(--container-wide); }
@media (min-width: 768px) {
  .container { padding: 0 var(--s-8); }
}

.section { padding: var(--s-24) 0; }
@media (max-width: 767px) {
  .section { padding: var(--s-16) 0; }
}

.btn {
  display: inline-flex;
  align-items: center;
  gap: var(--s-2);
  padding: 14px 24px;
  font-family: var(--sans);
  font-size: var(--fs-sm);
  font-weight: 500;
  letter-spacing: -0.005em;
  border-radius: var(--radius-pill);
  transition: all var(--t-med) var(--ease);
  white-space: nowrap;
}
.btn-primary { background: var(--text); color: var(--bg); }
.btn-primary:hover {
  background: var(--accent);
  color: var(--text);
  transform: translateY(-1px);
  box-shadow: 0 12px 32px -8px var(--accent-glow);
}
.btn-ghost {
  background: transparent;
  color: var(--text);
  border: 1px solid var(--border-strong);
}
.btn-ghost:hover { background: var(--surface-hover); border-color: var(--text); }
.btn-accent { background: var(--accent); color: var(--text); }
.btn-accent:hover {
  background: var(--accent-soft);
  box-shadow: 0 12px 40px -6px var(--accent-glow);
  transform: translateY(-1px);
}
.btn-lg { padding: 18px 32px; font-size: var(--fs-base); }
.btn .arrow { transition: transform var(--t-med) var(--ease); display: inline-block; }
.btn:hover .arrow { transform: translateX(4px); }

/* HEADER */
.gm-header {
  position: sticky; top: 0; z-index: 100;
  background: rgba(10, 11, 15, 0.72);
  backdrop-filter: saturate(180%) blur(20px);
  -webkit-backdrop-filter: saturate(180%) blur(20px);
  border-bottom: 1px solid var(--border);
}
.gm-header__inner {
  display: flex; align-items: center; justify-content: space-between;
  height: 76px;
  max-width: var(--container-wide); margin: 0 auto;
  padding: 0 var(--s-6);
}
@media (min-width: 768px) { .gm-header__inner { padding: 0 var(--s-8); } }

.logo { display: flex; align-items: center; gap: 12px; color: var(--text); }
.logo__mark {
  width: 36px; height: 36px;
  border-radius: 10px;
  background: var(--accent);
  display: grid; place-items: center;
  color: var(--text);
  font-family: var(--display);
  font-style: italic;
  font-size: 22px;
  font-weight: 500;
  position: relative;
  overflow: hidden;
  letter-spacing: -0.02em;
}
.logo__mark::after {
  content: "";
  position: absolute;
  inset: 0;
  background: linear-gradient(135deg, transparent 40%, rgba(255,255,255,0.18) 50%, transparent 60%);
}
.logo__word {
  font-size: 16px;
  font-weight: 600;
  letter-spacing: -0.025em;
}
.logo__word small {
  font-family: var(--mono);
  font-size: 10px;
  font-weight: 400;
  color: var(--text-muted);
  letter-spacing: 0.12em;
  text-transform: uppercase;
  margin-left: 6px;
}

.gm-nav { display: none; align-items: center; gap: 2px; }
@media (min-width: 1024px) { .gm-nav { display: flex; } }
.gm-nav__link {
  padding: 10px 16px;
  font-size: var(--fs-sm);
  font-weight: 500;
  color: var(--text-soft);
  border-radius: 8px;
  transition: all var(--t-fast) var(--ease);
  display: inline-flex;
  align-items: center;
  gap: 6px;
}
.gm-nav__link:hover { color: var(--text); background: var(--surface); }
.gm-nav__link .chev { width: 11px; height: 11px; transition: transform var(--t-fast) var(--ease); }
.gm-nav__item { position: relative; }
.gm-nav__item:hover .chev { transform: rotate(180deg); }

.gm-dropdown {
  position: absolute;
  top: calc(100% + 10px);
  left: 0;
  min-width: 340px;
  background: var(--bg-elevated);
  border: 1px solid var(--border);
  border-radius: var(--radius);
  padding: 8px;
  opacity: 0;
  visibility: hidden;
  transform: translateY(-6px);
  transition: opacity var(--t-fast) var(--ease), transform var(--t-fast) var(--ease), visibility 0s var(--t-fast);
  box-shadow: 0 24px 48px -12px rgba(0, 0, 0, 0.6);
}
.gm-nav__item:hover .gm-dropdown,
.gm-nav__item:focus-within .gm-dropdown {
  opacity: 1; visibility: visible; transform: translateY(0);
  transition: opacity var(--t-fast) var(--ease), transform var(--t-fast) var(--ease);
}
.gm-dropdown__link {
  display: flex; align-items: flex-start; gap: 12px;
  padding: 12px 14px;
  border-radius: 10px;
  transition: background var(--t-fast) var(--ease);
}
.gm-dropdown__link:hover { background: var(--surface); }
.gm-dropdown__icon {
  width: 36px; height: 36px; flex-shrink: 0;
  border-radius: 8px;
  background: var(--surface);
  display: grid; place-items: center;
  color: var(--accent);
}
.gm-dropdown__text strong {
  display: block;
  font-size: var(--fs-sm);
  font-weight: 600;
  color: var(--text);
  margin-bottom: 3px;
  letter-spacing: -0.01em;
}
.gm-dropdown__text span {
  font-size: var(--fs-xs);
  color: var(--text-muted);
  line-height: 1.45;
}

.gm-header__actions { display: flex; align-items: center; gap: 12px; }

.gm-mobile-toggle { display: flex; flex-direction: column; gap: 5px; padding: 8px; }
@media (min-width: 1024px) { .gm-mobile-toggle { display: none; } }
.gm-mobile-toggle span {
  width: 22px; height: 1.5px;
  background: var(--text);
  transition: transform var(--t-fast) var(--ease), opacity var(--t-fast) var(--ease);
}
.gm-mobile-toggle[aria-expanded="true"] span:nth-child(1) { transform: translateY(6.5px) rotate(45deg); }
.gm-mobile-toggle[aria-expanded="true"] span:nth-child(2) { opacity: 0; }
.gm-mobile-toggle[aria-expanded="true"] span:nth-child(3) { transform: translateY(-6.5px) rotate(-45deg); }

.gm-mobile {
  position: fixed; top: 76px; left: 0; right: 0; bottom: 0;
  background: var(--bg);
  padding: var(--s-8) var(--s-6);
  overflow-y: auto;
  transform: translateY(-100%);
  opacity: 0; visibility: hidden;
  transition: transform var(--t-med) var(--ease), opacity var(--t-med) var(--ease), visibility 0s var(--t-med);
  z-index: 99;
}
.gm-mobile.is-open {
  transform: translateY(0); opacity: 1; visibility: visible;
  transition: transform var(--t-med) var(--ease), opacity var(--t-med) var(--ease);
}
.gm-mobile__group { padding: var(--s-4) 0; border-bottom: 1px solid var(--border); }
.gm-mobile__group h5 { font-family: var(--mono); font-size: var(--fs-xs); letter-spacing: 0.14em; text-transform: uppercase; color: var(--text-muted); margin-bottom: var(--s-3); font-weight: 500; }
.gm-mobile__link { display: block; padding: var(--s-3) 0; font-size: var(--fs-2xl); font-weight: 500; color: var(--text); letter-spacing: -0.02em; }
.gm-mobile__sub { display: block; padding: var(--s-3) 0; font-size: var(--fs-lg); color: var(--text-soft); }
.gm-mobile__cta { display: block; margin-top: var(--s-6); }
@media (min-width: 1024px) { .gm-mobile { display: none; } }

/* BADGE */
.badge {
  display: inline-flex; align-items: center; gap: 10px;
  padding: 8px 18px 8px 12px;
  background: var(--surface);
  border: 1px solid var(--border);
  border-radius: var(--radius-pill);
  font-size: var(--fs-xs);
  font-weight: 500;
  color: var(--text-soft);
  font-family: var(--mono);
  letter-spacing: 0.06em;
}
.badge__dot {
  width: 8px; height: 8px; border-radius: 50%;
  background: var(--accent);
  position: relative;
  flex-shrink: 0;
}
.badge__dot::after {
  content: ""; position: absolute; inset: -4px;
  border-radius: 50%;
  background: var(--accent);
  opacity: 0.4;
  animation: pulse 2s ease-in-out infinite;
}
@keyframes pulse {
  0%, 100% { transform: scale(1); opacity: 0.4; }
  50% { transform: scale(1.6); opacity: 0; }
}

/* HERO — typography is the hero, no dashboard */
.hero {
  padding: var(--s-24) 0 var(--s-12);
  position: relative;
  overflow: hidden;
}
@media (min-width: 1024px) {
  .hero { padding: var(--s-32) 0 var(--s-16); }
}
.hero__content {
  display: flex; flex-direction: column; align-items: center;
  text-align: center;
  max-width: 1100px;
  margin: 0 auto;
}
.hero__badge { margin-bottom: var(--s-10); }
.hero__title {
  font-family: var(--sans);
  font-size: var(--fs-6xl);
  font-weight: 500;
  letter-spacing: -0.045em;
  line-height: 0.96;
  margin-bottom: var(--s-8);
  max-width: 18ch;
}
.hero__title .serif { color: var(--accent); display: inline-block; }
.hero__lede {
  font-size: var(--fs-xl);
  color: var(--text-soft);
  max-width: 620px;
  margin: 0 auto var(--s-10);
  line-height: 1.55;
  font-weight: 400;
  letter-spacing: -0.008em;
}
.hero__actions {
  display: flex; flex-wrap: wrap; justify-content: center;
  gap: var(--s-3);
  margin-bottom: var(--s-16);
}

/* Hero signal strip — real data, not a fake dashboard */
.hero__signals {
  display: grid;
  grid-template-columns: 1fr;
  gap: 1px;
  background: var(--border);
  border: 1px solid var(--border);
  border-radius: var(--radius-lg);
  overflow: hidden;
  max-width: 1100px;
  margin: 0 auto;
}
@media (min-width: 640px) { .hero__signals { grid-template-columns: repeat(2, 1fr); } }
@media (min-width: 900px) { .hero__signals { grid-template-columns: repeat(4, 1fr); } }

.signal {
  background: rgba(22, 25, 36, 0.6);
  backdrop-filter: blur(20px);
  -webkit-backdrop-filter: blur(20px);
  padding: var(--s-8) var(--s-6);
  display: flex; flex-direction: column; gap: var(--s-3);
  transition: background var(--t-med) var(--ease);
  text-align: left;
}
.signal:hover { background: var(--bg-elevated); }
.signal__label {
  font-family: var(--mono);
  font-size: var(--fs-xs);
  color: var(--text-muted);
  letter-spacing: 0.1em;
  text-transform: uppercase;
  font-weight: 500;
}
.signal__value {
  font-family: var(--sans);
  font-size: 2.5rem;
  font-weight: 500;
  letter-spacing: -0.035em;
  line-height: 1;
  color: var(--text);
}
.signal__value .serif { color: var(--accent); font-weight: 400; }
.signal__desc { font-size: var(--fs-sm); color: var(--text-soft); line-height: 1.5; }

/* PROOF */
.proof { padding: var(--s-12) 0; border-top: 1px solid var(--border); border-bottom: 1px solid var(--border); }
.proof__label { text-align: center; margin-bottom: var(--s-10); }
.proof__grid {
  display: grid;
  grid-template-columns: repeat(2, 1fr);
  gap: var(--s-8);
  align-items: center;
  max-width: 1100px;
  margin: 0 auto;
}
@media (min-width: 640px) { .proof__grid { grid-template-columns: repeat(3, 1fr); } }
@media (min-width: 900px) { .proof__grid { grid-template-columns: repeat(6, 1fr); } }
.proof__logo {
  font-family: var(--display);
  font-size: var(--fs-lg);
  font-style: italic;
  color: var(--text-soft);
  text-align: center;
  opacity: 0.5;
  transition: opacity var(--t-fast) var(--ease);
  letter-spacing: -0.01em;
}
.proof__logo:hover { opacity: 1; color: var(--text); }
.proof__logo--sans { font-family: var(--sans); font-style: normal; font-weight: 700; letter-spacing: -0.045em; }
.proof__logo--mono { font-family: var(--mono); font-style: normal; font-weight: 500; font-size: var(--fs-base); letter-spacing: 0.04em; }

/* SECTION HEAD */
.sec-head {
  display: flex; flex-direction: column; align-items: center;
  text-align: center;
  max-width: 760px;
  margin: 0 auto var(--s-16);
  gap: var(--s-4);
}
.sec-head__title {
  font-size: var(--fs-4xl);
  font-weight: 500;
  letter-spacing: -0.035em;
  line-height: 1.05;
}
.sec-head__title .serif { color: var(--accent); }
.sec-head__lede {
  font-size: var(--fs-lg);
  color: var(--text-soft);
  max-width: 600px;
  line-height: 1.55;
}

/* SERVICES */
.services {
  display: grid;
  grid-template-columns: 1fr;
  gap: var(--s-3);
}
@media (min-width: 768px) {
  .services {
    grid-template-columns: repeat(6, 1fr);
    grid-auto-rows: minmax(300px, auto);
  }
  .services > a:nth-child(1) { grid-column: span 4; }
  .services > a:nth-child(2) { grid-column: span 2; }
  .services > a:nth-child(3) { grid-column: span 2; }
  .services > a:nth-child(4) { grid-column: span 4; }
}

.service-card {
  position: relative;
  background: var(--bg-elevated);
  border: 1px solid var(--border);
  border-radius: var(--radius-lg);
  padding: var(--s-8);
  display: flex; flex-direction: column; justify-content: space-between;
  min-height: 300px;
  overflow: hidden;
  transition: all var(--t-med) var(--ease);
  color: var(--text);
}
.service-card::before {
  content: ""; position: absolute; inset: 0;
  background: radial-gradient(circle at var(--mx, 50%) var(--my, 50%), rgba(255, 107, 71, 0.08), transparent 50%);
  opacity: 0;
  transition: opacity var(--t-med) var(--ease);
  pointer-events: none;
}
.service-card:hover { border-color: var(--border-strong); transform: translateY(-2px); }
.service-card:hover::before { opacity: 1; }
.service-card__head { display: flex; align-items: center; justify-content: space-between; margin-bottom: var(--s-4); }
.service-card__num { font-family: var(--mono); font-size: var(--fs-xs); color: var(--text-muted); letter-spacing: 0.1em; }
.service-card__arrow {
  width: 40px; height: 40px;
  border: 1px solid var(--border-strong);
  border-radius: 50%;
  display: grid; place-items: center;
  transition: all var(--t-med) var(--ease);
}
.service-card:hover .service-card__arrow {
  background: var(--accent); border-color: var(--accent);
  transform: translate(2px, -2px);
}
.service-card__body { margin-top: auto; }
.service-card__title {
  font-size: var(--fs-3xl);
  font-weight: 500;
  letter-spacing: -0.035em;
  line-height: 1.05;
  margin-bottom: var(--s-3);
}
.service-card__title .serif { color: var(--accent); display: inline-block; }
.service-card__desc {
  font-size: var(--fs-base);
  color: var(--text-soft);
  line-height: 1.6;
  max-width: 44ch;
}
.service-card--big {
  background:
    radial-gradient(circle at 85% 15%, rgba(255, 107, 71, 0.12), transparent 50%),
    var(--bg-elevated);
}
.service-card--big .service-card__title { font-size: var(--fs-4xl); }

/* CASES */
.cases { display: flex; flex-direction: column; gap: var(--s-4); }
.case {
  display: grid;
  grid-template-columns: 1fr;
  gap: var(--s-8);
  background: var(--bg-elevated);
  border: 1px solid var(--border);
  border-radius: var(--radius-lg);
  padding: var(--s-8);
  overflow: hidden;
  transition: border-color var(--t-med) var(--ease);
}
.case:hover { border-color: var(--border-strong); }
@media (min-width: 900px) {
  .case { grid-template-columns: 1.3fr 1fr; gap: var(--s-12); padding: var(--s-12); align-items: center; }
}
.case__body { display: flex; flex-direction: column; gap: var(--s-4); }
.case__kicker {
  display: flex; gap: var(--s-3); align-items: center; flex-wrap: wrap;
  font-family: var(--mono);
  font-size: var(--fs-xs);
  letter-spacing: 0.08em;
  text-transform: uppercase;
}
.case__kicker span { color: var(--text-muted); }
.case__kicker span:first-child {
  color: var(--accent);
  display: inline-flex; align-items: center; gap: 6px;
}
.case__kicker span:first-child::before {
  content: ""; width: 6px; height: 6px; border-radius: 50%;
  background: var(--accent);
}
.case__title {
  font-size: var(--fs-3xl);
  font-weight: 500;
  letter-spacing: -0.035em;
  line-height: 1.08;
}
.case__title .serif { color: var(--accent); display: inline-block; }
.case__desc { color: var(--text-soft); font-size: var(--fs-base); line-height: 1.6; }
.case__results {
  display: grid; grid-template-columns: repeat(3, 1fr); gap: var(--s-3);
  margin-top: var(--s-3);
  padding-top: var(--s-6);
  border-top: 1px solid var(--border);
}
.case__results dt {
  font-family: var(--mono); font-size: var(--fs-xs);
  letter-spacing: 0.08em; color: var(--text-muted);
  text-transform: uppercase; margin-bottom: 6px;
}
.case__results dd {
  font-size: var(--fs-xl); font-weight: 500;
  letter-spacing: -0.025em;
}
.case__results dd .serif { color: var(--accent); display: inline-block; }
.case__link {
  display: inline-flex; align-items: center; gap: 8px;
  margin-top: var(--s-3);
  font-size: var(--fs-sm); font-weight: 500;
  color: var(--text);
  width: fit-content;
  transition: color var(--t-fast) var(--ease);
}
.case__link:hover { color: var(--accent); }
.case__link .arrow { transition: transform var(--t-fast) var(--ease); }
.case__link:hover .arrow { transform: translateX(4px); }

.case__visual {
  aspect-ratio: 4 / 3;
  background:
    radial-gradient(circle at 20% 20%, rgba(255, 107, 71, 0.2), transparent 50%),
    radial-gradient(circle at 80% 80%, rgba(107, 214, 138, 0.08), transparent 50%),
    var(--bg-soft);
  border: 1px solid var(--border);
  border-radius: var(--radius);
  position: relative;
  overflow: hidden;
  display: grid; place-items: center;
}
.case__visual__big {
  font-family: var(--display);
  font-style: italic;
  font-size: clamp(4.5rem, 12vw, 8.5rem);
  font-weight: 400;
  line-height: 1;
  color: var(--text);
  letter-spacing: -0.04em;
  text-align: center;
}
.case__visual__big small {
  display: block;
  font-family: var(--mono);
  font-size: 11px;
  font-style: normal;
  color: var(--text-muted);
  letter-spacing: 0.14em;
  text-transform: uppercase;
  margin-top: 14px;
  font-weight: 500;
}
.case__visual__overlay {
  position: absolute; top: var(--s-3); left: var(--s-3);
  display: inline-flex; align-items: center; gap: 6px;
  font-family: var(--mono);
  font-size: 10px;
  letter-spacing: 0.1em;
  text-transform: uppercase;
  color: var(--text-soft);
  padding: 6px 12px;
  border: 1px solid var(--border);
  border-radius: var(--radius-pill);
  background: rgba(0,0,0,0.4);
  backdrop-filter: blur(8px);
  -webkit-backdrop-filter: blur(8px);
}

/* PROCESS */
.process {
  display: grid; grid-template-columns: 1fr; gap: var(--s-3);
}
@media (min-width: 768px) { .process { grid-template-columns: repeat(2, 1fr); } }
@media (min-width: 1100px) { .process { grid-template-columns: repeat(4, 1fr); } }
.step {
  background: var(--bg-elevated);
  border: 1px solid var(--border);
  border-radius: var(--radius-lg);
  padding: var(--s-8);
  display: flex; flex-direction: column; gap: var(--s-3);
}
.step__num {
  font-family: var(--display);
  font-style: italic;
  font-size: 4rem;
  color: var(--accent);
  line-height: 1;
  margin-bottom: var(--s-2);
  font-weight: 400;
  letter-spacing: -0.04em;
}
.step__title { font-size: var(--fs-xl); font-weight: 500; letter-spacing: -0.02em; }
.step__desc { font-size: var(--fs-sm); color: var(--text-soft); line-height: 1.6; }

/* QUOTE */
.quote { text-align: center; max-width: 960px; margin: 0 auto; }
.quote__mark {
  font-family: var(--display); font-style: italic;
  font-size: var(--fs-mega);
  color: var(--accent);
  line-height: 0.4;
  margin-bottom: var(--s-4);
  height: 60px;
  font-weight: 400;
}
.quote__text {
  font-size: var(--fs-4xl);
  font-weight: 500;
  letter-spacing: -0.035em;
  line-height: 1.15;
  margin-bottom: var(--s-10);
}
.quote__text .serif { color: var(--accent); display: inline-block; }
.quote__attr {
  display: inline-flex; align-items: center; gap: var(--s-4);
  padding: var(--s-3) var(--s-6) var(--s-3) var(--s-3);
  background: var(--surface);
  border: 1px solid var(--border);
  border-radius: var(--radius-pill);
}
.quote__avatar {
  width: 44px; height: 44px;
  border-radius: 50%;
  background: linear-gradient(135deg, var(--accent), var(--accent-soft));
  display: grid; place-items: center;
  font-family: var(--display); font-style: italic;
  font-size: 18px;
  color: var(--text);
  font-weight: 500;
}
.quote__name { font-size: var(--fs-sm); font-weight: 600; letter-spacing: -0.01em; }
.quote__role { font-size: var(--fs-xs); color: var(--text-muted); margin-top: 2px; }

/* POSTS */
.posts {
  display: grid; grid-template-columns: 1fr; gap: var(--s-3);
}
@media (min-width: 768px) { .posts { grid-template-columns: repeat(2, 1fr); } }
@media (min-width: 1100px) { .posts { grid-template-columns: repeat(3, 1fr); } }
.post {
  background: var(--bg-elevated);
  border: 1px solid var(--border);
  border-radius: var(--radius-lg);
  padding: var(--s-8);
  display: flex; flex-direction: column; gap: var(--s-4);
  transition: all var(--t-med) var(--ease);
  color: var(--text);
}
.post:hover { border-color: var(--border-strong); transform: translateY(-2px); }
.post__meta {
  display: flex; gap: var(--s-3); align-items: center; flex-wrap: wrap;
  font-family: var(--mono);
  font-size: var(--fs-xs);
  color: var(--text-muted);
  letter-spacing: 0.08em;
  text-transform: uppercase;
}
.post__meta span:first-child { color: var(--accent); }
.post__title {
  font-size: var(--fs-xl); font-weight: 500;
  letter-spacing: -0.025em; line-height: 1.2;
}
.post:hover .post__title { color: var(--accent); }
.post__excerpt {
  font-size: var(--fs-sm);
  color: var(--text-soft);
  line-height: 1.6;
  flex-grow: 1;
}
.post__cta {
  display: inline-flex; align-items: center; gap: 8px;
  margin-top: var(--s-3);
  font-size: var(--fs-sm); font-weight: 500;
  color: var(--text);
}
.post__cta::after { content: "→"; transition: transform var(--t-fast) var(--ease); }
.post:hover .post__cta::after { transform: translateX(4px); color: var(--accent); }

/* FINAL CTA */
.cta-final {
  position: relative;
  padding: var(--s-24) var(--s-6);
  text-align: center;
  background:
    radial-gradient(ellipse at center, rgba(255, 107, 71, 0.15), transparent 60%),
    var(--bg-elevated);
  border: 1px solid var(--border);
  border-radius: var(--radius-lg);
  overflow: hidden;
  max-width: var(--container);
  margin: 0 var(--s-6) var(--s-12);
}
@media (min-width: 768px) {
  .cta-final { margin: 0 auto var(--s-16); padding: var(--s-32) var(--s-8); }
}
.cta-final__title {
  font-size: var(--fs-5xl);
  font-weight: 500;
  letter-spacing: -0.045em;
  line-height: 1;
  margin-bottom: var(--s-6);
}
.cta-final__title .serif { color: var(--accent); display: inline-block; }
.cta-final__sub {
  font-size: var(--fs-xl);
  color: var(--text-soft);
  max-width: 580px;
  margin: 0 auto var(--s-10);
  line-height: 1.55;
}
.cta-final__actions {
  display: flex; flex-wrap: wrap; justify-content: center; gap: var(--s-3);
}

/* FOOTER */
.gm-footer {
  border-top: 1px solid var(--border);
  padding: var(--s-20) 0 var(--s-8);
  background: var(--bg);
}
.gm-footer__grid {
  display: grid; grid-template-columns: 1fr; gap: var(--s-10);
  margin-bottom: var(--s-12);
}
@media (min-width: 768px) { .gm-footer__grid { grid-template-columns: 2fr 1fr 1fr 1fr; gap: var(--s-12); } }
.gm-footer__brand p {
  font-size: var(--fs-sm);
  color: var(--text-muted);
  margin-top: var(--s-4);
  max-width: 340px;
  line-height: 1.7;
}
.gm-footer__col h5 {
  font-family: var(--mono); font-size: var(--fs-xs);
  color: var(--text-muted);
  letter-spacing: 0.14em;
  text-transform: uppercase;
  margin-bottom: var(--s-4);
  font-weight: 500;
}
.gm-footer__col ul { list-style: none; display: flex; flex-direction: column; gap: var(--s-3); }
.gm-footer__col a {
  font-size: var(--fs-sm);
  color: var(--text-soft);
  transition: color var(--t-fast) var(--ease);
}
.gm-footer__col a:hover { color: var(--text); }
.gm-footer__bottom {
  border-top: 1px solid var(--border);
  padding-top: var(--s-6);
  display: flex; flex-direction: column; gap: var(--s-3);
  font-family: var(--mono); font-size: var(--fs-xs);
  color: var(--text-muted);
}
@media (min-width: 768px) {
  .gm-footer__bottom { flex-direction: row; justify-content: space-between; align-items: center; }
}
.gm-footer__legal { display: flex; gap: var(--s-6); flex-wrap: wrap; }
.gm-footer__legal a:hover { color: var(--text); }

@media (prefers-reduced-motion: no-preference) {
  .reveal { opacity: 0; transform: translateY(24px); transition: opacity 800ms var(--ease-out), transform 800ms var(--ease-out); }
  .reveal.in { opacity: 1; transform: translateY(0); }
  .reveal-d-1 { transition-delay: 80ms; }
  .reveal-d-2 { transition-delay: 160ms; }
  .reveal-d-3 { transition-delay: 240ms; }
  .reveal-d-4 { transition-delay: 320ms; }
}

/* ============================================================
   INNER-PAGE TYPOGRAPHY (.entry-content)
   Applied to pages, single posts, and any rich text body.
   ============================================================ */
.entry-content { font-size: var(--fs-lg); line-height: 1.75; color: var(--text-soft); }
.entry-content > * + * { margin-top: 1.25em; }
.entry-content h2 {
  font-size: var(--fs-3xl);
  font-weight: 500;
  letter-spacing: -0.03em;
  color: var(--text);
  margin-top: 2.5em;
}
.entry-content h3 {
  font-size: var(--fs-2xl);
  font-weight: 500;
  letter-spacing: -0.02em;
  color: var(--text);
  margin-top: 2em;
}
.entry-content h4 {
  font-size: var(--fs-xl);
  font-weight: 500;
  color: var(--text);
  margin-top: 1.5em;
}
.entry-content p { color: var(--text-soft); }
.entry-content a {
  color: var(--accent);
  border-bottom: 1px solid var(--accent-glow);
  transition: border-color var(--t-fast) var(--ease);
}
.entry-content a:hover { border-color: var(--accent); }
.entry-content ul, .entry-content ol {
  padding-left: 1.25em;
  color: var(--text-soft);
}
.entry-content ul li, .entry-content ol li { margin: 0.5em 0; }
.entry-content ul li::marker { color: var(--accent); }
.entry-content strong { color: var(--text); font-weight: 600; }
.entry-content em { font-family: var(--display); font-style: italic; color: var(--text); }
.entry-content blockquote {
  border-left: 3px solid var(--accent);
  padding-left: var(--s-6);
  margin: var(--s-8) 0;
  font-family: var(--display);
  font-style: italic;
  font-size: var(--fs-xl);
  color: var(--text);
}
.entry-content code {
  font-family: var(--mono);
  font-size: 0.92em;
  background: var(--surface);
  padding: 2px 6px;
  border-radius: 4px;
  border: 1px solid var(--border);
}
.entry-content img { border-radius: var(--radius); margin: var(--s-8) 0; }
.entry-content hr {
  border: 0;
  height: 1px;
  background: var(--border);
  margin: var(--s-12) 0;
}

/* ============================================================
   DEFENSIVE NAV RESET — strips bullets/list styling from any
   wp_nav_menu output so the custom dropdown layout always wins.
   ============================================================ */
.gm-nav ul,
.gm-nav ol,
.gm-nav li,
.gm-mobile ul,
.gm-mobile ol,
.gm-mobile li {
  list-style: none !important;
  margin: 0 !important;
  padding: 0 !important;
  display: contents;
}
.gm-nav .sub-menu,
.gm-nav .children {
  display: none;
}
.gm-nav__item:hover .gm-dropdown,
.gm-nav__item:focus-within .gm-dropdown {
  display: grid;
}

/* ============================================================
   SERVICE PAGE LAYOUT (v1.5)
   Structured layout that does NOT look like a blog: feature
   grid, process timeline, outcomes panel, FAQ accordion.
   ============================================================ */

/* Intro lede */
.svc-intro { padding-top: var(--s-4); padding-bottom: var(--s-12); }
.svc-intro .kicker { margin-bottom: var(--s-4); display: inline-flex; }
.svc-intro__lede {
  font-size: var(--fs-xl);
  line-height: 1.55;
  color: var(--text-soft);
  letter-spacing: -0.005em;
}
.svc-intro__lede em {
  font-family: var(--display);
  font-style: italic;
  color: var(--text);
}

/* Feature grid */
.svc-features { padding-top: var(--s-12); padding-bottom: var(--s-16); }
.svc-grid {
  display: grid;
  grid-template-columns: repeat(auto-fit, minmax(280px, 1fr));
  gap: var(--s-4);
  margin-top: var(--s-12);
}
.svc-grid--3 {
  grid-template-columns: repeat(auto-fit, minmax(240px, 1fr));
  max-width: 880px;
  margin: var(--s-12) auto 0;
}
@media (min-width: 768px) {
  .svc-grid { grid-template-columns: repeat(2, 1fr); }
  .svc-grid--3 { grid-template-columns: repeat(3, 1fr); }
}
@media (min-width: 1024px) {
  .svc-grid { grid-template-columns: repeat(3, 1fr); gap: var(--s-6); }
}
.svc-card {
  background: var(--surface);
  border: 1px solid var(--border);
  border-radius: var(--radius-lg);
  padding: var(--s-8) var(--s-6);
  transition: border-color var(--t-fast) var(--ease), transform var(--t-med) var(--ease), background var(--t-fast) var(--ease);
  position: relative;
  overflow: hidden;
}
.svc-card:hover {
  border-color: var(--border-strong);
  background: var(--surface-hover);
  transform: translateY(-2px);
}
.svc-card__num {
  display: inline-block;
  font-family: var(--mono);
  font-size: var(--fs-xs);
  letter-spacing: 0.16em;
  color: var(--accent);
  margin-bottom: var(--s-4);
}
.svc-card__title {
  font-size: var(--fs-xl);
  line-height: 1.25;
  color: var(--text);
  margin-bottom: var(--s-3);
  font-weight: 500;
  letter-spacing: -0.02em;
}
.svc-card__desc { color: var(--text-soft); font-size: var(--fs-sm); line-height: 1.65; }

/* Process (re-uses .process .step from homepage) */
.svc-process { padding-top: var(--s-16); padding-bottom: var(--s-16); border-top: 1px solid var(--border); }

/* Outcomes (re-uses .signal cards) */
.svc-outcomes { padding-top: var(--s-16); padding-bottom: var(--s-16); border-top: 1px solid var(--border); }
.svc-outcomes__grid {
  display: grid;
  grid-template-columns: repeat(auto-fit, minmax(220px, 1fr));
  gap: var(--s-4);
  margin-top: var(--s-12);
}
@media (min-width: 1024px) {
  .svc-outcomes__grid { grid-template-columns: repeat(4, 1fr); gap: var(--s-6); }
}
.svc-outcomes__grid .signal {
  background: var(--surface);
  border: 1px solid var(--border);
  border-radius: var(--radius-lg);
  padding: var(--s-6);
}

/* Who-for callout */
.svc-who { padding-top: var(--s-12); padding-bottom: var(--s-12); }
.svc-who__inner {
  background: linear-gradient(135deg, rgba(255, 107, 71, 0.08), rgba(255, 107, 71, 0.02));
  border: 1px solid var(--border-strong);
  border-radius: var(--radius-lg);
  padding: var(--s-10) var(--s-8);
}
.svc-who__inner .kicker { margin-bottom: var(--s-3); display: inline-flex; }
.svc-who__inner p {
  font-size: var(--fs-lg);
  color: var(--text);
  line-height: 1.65;
  letter-spacing: -0.005em;
}

/* FAQ — proper Q&A formatting; Q and A on separate lines */
.svc-faq { padding-top: var(--s-16); padding-bottom: var(--s-16); border-top: 1px solid var(--border); }
.faq { display: flex; flex-direction: column; gap: var(--s-3); margin-top: var(--s-10); }
.faq__item {
  background: var(--surface);
  border: 1px solid var(--border);
  border-radius: var(--radius);
  transition: border-color var(--t-fast) var(--ease), background var(--t-fast) var(--ease);
}
.faq__item:hover { border-color: var(--border-strong); }
.faq__item[open] {
  background: var(--surface-hover);
  border-color: var(--border-strong);
}
.faq__q {
  cursor: pointer;
  list-style: none;
  display: flex;
  justify-content: space-between;
  align-items: center;
  gap: var(--s-4);
  padding: var(--s-6) var(--s-8);
  font-size: var(--fs-lg);
  font-weight: 500;
  color: var(--text);
  letter-spacing: -0.01em;
  line-height: 1.4;
}
.faq__q::-webkit-details-marker { display: none; }
.faq__q::marker { display: none; }
.faq__icon {
  flex-shrink: 0;
  color: var(--text-muted);
  transition: transform var(--t-med) var(--ease);
  display: inline-flex;
}
.faq__item[open] .faq__icon { transform: rotate(180deg); color: var(--accent); }
.faq__a {
  padding: 0 var(--s-8) var(--s-8);
  color: var(--text-soft);
  font-size: var(--fs-base);
  line-height: 1.7;
}
.faq__a p { color: var(--text-soft); }

/* ============================================================
   CONTACT FORM
   ============================================================ */
.svc-form { padding-top: var(--s-8); padding-bottom: var(--s-12); }
.svc-contact-meta { padding-top: var(--s-4); padding-bottom: var(--s-16); border-top: 1px solid var(--border); }

.gms-form {
  display: flex;
  flex-direction: column;
  gap: var(--s-5);
  margin-top: var(--s-6);
  background: var(--surface);
  border: 1px solid var(--border-strong);
  border-radius: var(--radius-lg);
  padding: var(--s-10) var(--s-8);
}
@media (min-width: 768px) {
  .gms-form { padding: var(--s-12); }
}
.gms-form__row {
  display: grid;
  grid-template-columns: 1fr;
  gap: var(--s-5);
}
@media (min-width: 600px) {
  .gms-form__row { grid-template-columns: 1fr 1fr; }
}
.gms-form__field { display: flex; flex-direction: column; gap: var(--s-2); }
.gms-form__label {
  font-family: var(--mono);
  font-size: var(--fs-xs);
  letter-spacing: 0.12em;
  text-transform: uppercase;
  color: var(--text-muted);
}
.gms-form input,
.gms-form select,
.gms-form textarea {
  width: 100%;
  background: var(--bg);
  border: 1px solid var(--border-strong);
  color: var(--text);
  padding: 14px 16px;
  border-radius: var(--radius);
  font-family: var(--sans);
  font-size: var(--fs-base);
  line-height: 1.5;
  transition: border-color var(--t-fast) var(--ease), background var(--t-fast) var(--ease);
}
.gms-form input:hover,
.gms-form select:hover,
.gms-form textarea:hover { border-color: var(--text-muted); }
.gms-form input:focus,
.gms-form select:focus,
.gms-form textarea:focus {
  outline: none;
  border-color: var(--accent);
  box-shadow: 0 0 0 3px var(--accent-glow);
}
.gms-form textarea { resize: vertical; min-height: 140px; }
.gms-form select {
  appearance: none;
  background-image: url("data:image/svg+xml;utf8,<svg xmlns='http://www.w3.org/2000/svg' width='12' height='12' viewBox='0 0 12 12'><path d='m3 4.5 3 3 3-3' fill='none' stroke='%238A8C95' stroke-width='1.5'/></svg>");
  background-repeat: no-repeat;
  background-position: right 14px center;
  padding-right: 40px;
}
.gms-form__actions {
  display: flex;
  flex-direction: column;
  gap: var(--s-3);
  margin-top: var(--s-4);
}
@media (min-width: 700px) {
  .gms-form__actions { flex-direction: row; align-items: center; }
}
.gms-form__note {
  color: var(--text-muted);
  font-size: var(--fs-xs);
  line-height: 1.5;
  margin: 0;
  flex: 1;
}

.form-flash {
  border-radius: var(--radius);
  padding: var(--s-5) var(--s-6);
  margin-bottom: var(--s-6);
  border: 1px solid;
}
.form-flash strong { display: block; color: var(--text); font-size: var(--fs-lg); margin-bottom: var(--s-2); }
.form-flash p { margin: 0; color: var(--text-soft); }
.form-flash--ok  { border-color: var(--success); background: rgba(107, 214, 138, 0.08); }
.form-flash--err { border-color: var(--accent);  background: rgba(255, 107, 71, 0.08); }