From the blog
Notes from the practice — what we’re seeing in client work, where AI search is heading, and the occasional opinion we cannot keep to ourselves.
The end of the “number-one ranking”: how AI Overviews rewrote the brief
For twenty years SEO meant getting to position one. In 2026 the position-one URL is often hidden inside an AI Overview answer the user never clicks. Here is what we changed.
Read essayHow we measure AI visibility: a working brief
There is no Google Search Console for ChatGPT. So we built our own measurement layer. Here is the brief we follow on every AI-visibility engagement.
Read essay